The interconnected retail strategy and underlying technology infrastructure have helped consistently boost web traffic for the past few quarters. Home Depot is witnessing significant benefits from the execution of the 'One Home Depot' investment plan, which focuses on expanding supply-chain facilities, technology investments and enhancement to the digital experience. Customers can now check the availability of tools online and reserve the required tools in advance to enable a quicker rental process. Tools available for rental include demolition tools like breakers and concrete saws, landscaping tools like tillers and sod cutters, and trailers and moving vehicles. Through the launch, customers can conveniently reserve and rent equipment online through their phones up to 30 days in advance. The company's new rental locations include stores at Pasadena and Manteca, CA Calhoun, GA Maui, HI Alamo Heights, Midland and Rockwall, TX and Hampton, VA. Since January 2021, it has opened eight additional rental centers to expand its leadership as the largest equipment rental network in the United States.

The company is now making the service available in its rental locations across North America. The service was launched after piloting it at the Atlanta, Charlotte and Houston markets.

The company, focused on easing the hardships of DIY and Pro customers, is on the right path as the latest technology not only saves the time of these customers but also lowers trips to stores. HD is taking its idea of enhancing customers' digital experience to the next level through the launch of the 'Rent Online, Pick-up In Store' service across 1,300 rental locations.

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